A Sponsokit run YouTube and Facebook influencer campaign helped a dating app achieve a 50-cent cost per install.
We collaborated first with influencers in France, before helping the brand scale to Germany, Spain and Italy.
630k
Views
€0.02
Cost per View
€0.50
Cost per Install
The brand wanted to reach target customers on YouTube and Facebook through fun, high quality video content and attract users who will stick with their app.
Sponsokit found and recruited influencers on YouTube who also had a following on Facebook, as well as Facebook influencers, firstly in France.
Most of the influencers selected specialised in short comedic movies or mini-series.
A dedicated project manager negotiated price and the influencers’ brief.
After the videos went live on YouTube, the influencers posted a short version on Facebook.
Influencer Miss Serbia posted two videos direct on Facebook.
All the influencers set their page to an advertising role, enabling the brand to pay to boost the sponsored posts.
After the brand was happy with the results from the French campaign, they worked with Sponsokit to help their app’s growth in Germany, Spain and Italy.
YouTuber Kirouha created a fake profile and reviewed the dating app as a user.
His ‘How To Find A Girl’ video incorporated a lot of completely crazy recommendations to add the comedic value the brand was looking for.
By contrast, Laurette integrated the app in a top five apps to use everyday video.
A different style, but effective marketing for the brand.
