A fashion inspiration app was promoted using social creators at a cost per install of 58 cent.
The brand, which first sponsored three creators through Sponsokit, had identified influencer marketing on YouTube and Instagram as its main advertising strategy for the app.
The campaigns encouraged target installers to shop the influencers’ styles.
Key results
742.5K
Views
€0.03
Cost-per-view
44.9K
Installs
€0.58
Cost-per-install
The brand opted for some creators who held both YouTube and Instagram accounts, arranging for a video and Instagram posts.
This efficient approach was also more cost effective.
The brand also sponsored one YouTuber identified by Sponsokit twice, gaining more than 300k views on one video and over 350k views on the second.
He also made two Instagram posts for the brand.
The brand further selected two smaller YouTubers, hitting the jackpot with one who returned more views and installs than planned.
Overall for the second campaign with smaller YouTubers the brand came in with a cost per view two cent lower than planned.
The brand is now working on scaling their influencer marketing in Germany and continue to use social creators as their main advertising strategy.
Sponsokit would advise the brand scale by re-sponsoring the creators who gave the best return on investment and testing new creators.
Eventually, the brand can build a portfolio of their best performing creators for long term or recurring sponsorship deals.
This approach would remove most of the pain points of influencer marketing, optimize their return on investment and ensure a continuous presence in front of their target customers.
Read this for a strategy on scaling your influencer marketing.
