One influencer can change your whole campaign

It’s no surprise that influencer marketing is our passion, we love how influencers can radically exceed expectations.

In this case study we will discuss one video creator who did just that.

The company, an app that allows users to design postcards which are then printed and posted to the recipients, sponsored multiple videos at once by choosing eight influencers to communicate their brand message. 

In total they paid more than 3,000 euros. This particular influencer stood out from the crowd.

With only took 24 per cent of the budget, the creator created 85 per cent of the campaign’s overall engagements. Amazing!

At a cost per view of one cent and cost per engagement of 13 cents he turned out to be this campaign managers dream come true.

– Continue to test and learn through each campaign. With the data and experience from your first campaign, you’ll know what works and what doesn’t so you can adapt your demand to get the best results. Check out our top tips on writing an influencer brief here.

– As we have previously said, choosing the right influencer can make or break your campaign. So choose wisely! We made a checklist to help you find the perfect content creator for your brand here.

– If you find an influencer with the winning formula. We highly consider working with them again! Advice echoed by beauty giants L’Oreal.

“I don’t want to be like other brands where they try to use one influencer after the other for one launch or event – it just doesn’t seem very genuine and sincere.”

Adrien Koskas, general manager, L’Oréal Paris UK