Pink Box runs successful campaigns with clear objectives

Beauty is a vertical that was made for market influencers.

Pink Box is a beauty subscription box. Customers pay a monthly fee and receive a surprise box full of goodies.

Mom Central found that 89 per cent of millennial women trust recommendations from a friend, peer or family member. With brand trust coming in at a low 11 per cent.

By putting their products into the hands of beauty bloggers with an engaged (peer) audience, brands like Pink Box can tap into that 89 per cent of trust.

That is exactly what happened during their three campaigns through Sponsokit.

Each campaign’s cost per view was on average three cents, however what is even better is their engagement rate averaged between six and nine per cent.

When four per cent is seen as an industry average for engagement, they did great.

Although their engagement rate decreased per campaign, we can see that this was a measured decision by the company. 

They were happy with their high engagement rate and looked to increase reach instead, which they successfully achieved by the third campaign with an increase of 33 per cent.

So you as a brand should be very clear on your objectives for an influencer campaign, reach or engagement? Which is giving you the best return on investment?