The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…
How to measure the success of your influencer marketing campaign
How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. W…
4 reasons your customers aren’t responding to your sponsored influencer content
You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…
How to identify your best influencers on YouTube
Finding influencers that will provide your target return on investment is a difficult, anyone who has undertaken an influencer marketing campaign will…
How to deliver a call to action that accomplishes your goals
An important step in your influencer marketing campaign is the call to action. Where it is placed in the content and what it directs the audience to d…
Understand your audience before carrying out your influencer marketing campaign
Failing to understand your audience is one of the most common ways influencer marketing campaigns don’t work. It’s important to create a customer pers…
3 part influencer brief to ensure you get the sponsored content you expect
Briefing influencers in a critical point in any influencer marketing campaign. Fail to communicate exactly what you are looking for in the collaborati…
Influencer marketing is a waiting game, here’s how to win
Many marketers sponsor influencer content expecting an overnight boom in their sales or app downloads. While a boost is usually apparent after influen…
Should you sponsor one bigger influencer or several smaller ones?
Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…