Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
Where can your influencer marketing budget come from?
Influencer marketing can achieve multiple end goals if done effectively. We’ve already talked in detail about seven knock on effects of influencer mar…
3 reasons why your influencer marketing isn’t working
Three common reasons why your influencer marketing isn’t working: wrong influencer, wrong content, bad price negotiation. Here’s how to avoid these tr…
Why sponsoring an entire influencer video is a rip-off
A big misconception still with influencer marketing is the notion that sponsoring entire YouTube videos yields a better return on investment. Namely, …
Not every install is equal
Why influencers can offer better quality installs than other marketing channels and how to compensate influencers other than cost per install. What is…
Why managing influencer relations in-house wastes time and money
Influencer relations is one of the hardest parts of influencer marketing, but crucial if you want to get your sponsored content on time and on budget.…
The easiest way to overpay influencers is with ‘cost per install’ deals
It’s tempting for app marketers to try and adopt a ‘cost per install’ based strategy for influencer marketing. It might appear to be the most cost eff…
The benefits of working with multi-channel influencers
Right, so you know the pros and cons of the most common social media channels used for influencer marketing. If not, check out our article: Which soci…
I don’t have the budget for a social media superstar, can I still do successful influencer marketing?
The answer is a resounding yes! For sure, if you have the budget for an online superstar – they’re great. Your product will be featured on a video wat…