Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…
Micro, medi and macro influencers and which you should sponsor
There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
The importance of a fitting brand placement with influencers
Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…
The need for transparency in influencer marketing
Influencer marketing centres around the audience, it’s about influencers building and maintaining a personable relationship with their audience and br…
Why Musical.ly is killing it with YouTube celebrities
Views of YouTube stars using the platform to talk about Musical.ly have shot up 77 per cent in the last three months. See this article for complete an…
3 reasons why your influencer marketing isn’t working
Three common reasons why your influencer marketing isn’t working: wrong influencer, wrong content, bad price negotiation. Here’s how to avoid these tr…
Now is the time for music app brands to sponsor influencers
Music apps are a hot topic on YouTube right now. Countless influencers are sharing their favourite apps, monthly playlists or instrument tutorials – b…
5 reasons app promoters need YouTube influencers
YouTube is a powerful content site for marketing apps. If we look in detail at what many app promoters want to achieve: installs, good reviews, app st…