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    fashion-legs-notebook-working
    Should you sponsor one bigger influencer or several smaller ones?
    Beth Cherryman 13/09/2017

    Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…

    13/09/2017 0 0
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    How to achieve longer term success with your influencer marketing campaign
    Beth Cherryman 25/08/2017

    How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…

    25/08/2017 0 0
    macro influencer
    Micro, medi and macro influencers and which you should sponsor
    Beth Cherryman 18/08/2017

    There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …

    18/08/2017 0 0
    oliver-thomas-klein-144899
    How to calculate influencer fees
    Beth Cherryman 16/08/2017

    A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…

    16/08/2017 0 0
    pexels-photo-196644
    The importance of a fitting brand placement with influencers
    Beth Cherryman 11/08/2017

    Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…

    11/08/2017 0 0
    man-person-clouds-apple
    The need for transparency in influencer marketing
    Beth Cherryman 01/08/2017

    Influencer marketing centres around the audience, it’s about influencers building and maintaining a personable relationship with their audience and br…

    01/08/2017 0 0
    musical.ly
    Why Musical.ly is killing it with YouTube celebrities
    Beth Cherryman 07/06/2017

    Views of YouTube stars using the platform to talk about Musical.ly have shot up 77 per cent in the last three months. See this article for complete an…

    07/06/2017 0 0
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    3 reasons why your influencer marketing isn’t working
    Beth Cherryman 17/05/2017

    Three common reasons why your influencer marketing isn’t working: wrong influencer, wrong content, bad price negotiation. Here’s how to avoid these tr…

    17/05/2017 0 0
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    Now is the time for music app brands to sponsor influencers
    Beth Cherryman 05/05/2017

    Music apps are a hot topic on YouTube right now. Countless influencers are sharing their favourite apps, monthly playlists or instrument tutorials – b…

    05/05/2017 0 0
    mobile
    5 reasons app promoters need YouTube influencers
    Beth Cherryman 21/04/2017

    YouTube is a powerful content site for marketing apps. If we look in detail at what many app promoters want to achieve: installs, good reviews, app st…

    21/04/2017 0 0

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