The week before Christmas last year marked a turning point in retail, with more people choosing to buy their final gifts online rather than visiting brick and mortar stores.
For marketing, it’s a trend that cannot be ignored and it goes hand in hand with the way people are using online videos and reviews in their buying decisions.
This year, 75 per cent of online shoppers are expected to watch influencer videos before making their Christmas purchases.
The holiday season can be stressful for your target customers, the list of loved ones they need to buy for is long and many people leave their shopping to the last minute.
It’s a huge opportunity for ecommerce.
Win over your target customers by making their lives easier – make it easy for them to hear about you, show them what they’re getting for their money and let them know it’s a good deal.
With influencer marketing you can do this quickly and without a whole lot of work.
Appear directly in front of your target customers.
Use an influencer marketing platform to access audience demographics of influencers, be as specific as possible to optimise the efficiency of your campaign.
Sponsoring influencer videos is the surest way of getting the people most likely to buy your product, hearing about it.
Use the influencers to demonstrate your product to your target customers.
Show them what it can do for them and the best ways to use it.
It’s the same as what any decent shop assistant would do, except with influencers your target customers don’t feel they are being made false promises in order to secure the sale.
The longer their attention is held, the more engaged they are in what they’re watching and the greater the chance they’ll become actual customers.
If your influencers give your product a thumbs up, you’re more likely to convert your target customers.
They already trust what these guys say and believe their opinions to be genuine. The hard work is already done for you.
An endorsement from them could do more for your bottom line than any generic Facebook ads.
Tis the season for giving after all.
Include a special Christmas offer for your customers, give them a reason to buy your product now and make them feel special – perhaps they’ll come back to you next year.
Nothing wrong with spreading a bit of Christmas cheer – get a little positive brand awareness in return.