A good Christmas influencer marketing campaign will capitalise on the festive sales boost.
But a Christmas influencer marketing strategy will keep your sales momentum going well into the New Year.
And the great news is it’s not really that much extra work, so why not make the most of the entire holiday season?
Your strategy should be three part:
- Get your product in the hands of influencers – interest your target customers and get first orders
- Plan to build momentum – keep working with your best ROI influencers and hire new influencers to reach more of your target customers
- Keep it going – convert customers not fully convinced in time for Christmas
First sponsor creators to feature your product.
Depending on your budget, try to sponsor a few different creators in the first round to get wider reach to your target customers.
Go for the creators with the biggest engagement rates. This is the best indication of what click through rate you can expect – the higher, the better!
Include a call to action back to your website. Use a tracking link in the description to accurately measure which creators are generating the best return on your investment.
If you can, also include a special Christmas offer for viewers.
It will add a sense of urgency and make them feel appreciated – moreover it gives a reason for the creator to be talking about you, making the video seem more genuine to your target customers.
You can also get free influencer selection and briefing checklists here.
To build momentum, it’s not enough to appear once in front of your target customers.
If you are featured in three creators’ videos in the first round, try and aim to be featured in five for the second – maybe three or four days later.
Sticking with your original creators to feature you again won’t hurt either, 75 per cent of your target customers need four to six touch points before they’re converted.
Increasing the number of influencers talking about you convinces your target customer you’re this Christmas’ hot new product.
But you need to plan ahead and commission your content with enough time to get all your creators up to speed before your customers are buying and receiving their Christmas gifts.
Using this strategy of increasing the number of creators endorsing your product each round, you will get more and more people ordering week after week.
How many you chose to work with each round and how long between rounds will be determined by your deadlines and budget.
If you need help planning your Christmas strategy, here’s how Sponsokit can help.
There is not a lot of time left to plan everything.
But with Christmas content, you certainly don’t have to reinvent the wheel.
And what’s more, you can bet influencers already have a bunch of creative ideas for brand collaborations.
People want to be entertained and particular themes come back every year: gift ideas, advent calendar, christmas haul, charity or good deeds, family time, gift exchange, christmas wish list.
Look at what’s worked in previous years and put your twist on it – it could be as simple as your special offer.
If you need a bit of inspiration, check out our 6 Examples Of Awesome Christmas Influencer Campaigns.
The huge positive about strategizing your Christmas marketing in this way is that you can continue your momentum into the New Year.
After Christmas continue to sponsor the creators who worked best for you and commission fresh content.
This adds more value to your product because your target customers get out of the mind set it’s a fad just for Christmas – it’s good, it’s here to stay.
The customers who were not convinced in time for Christmas can be converted in January. You probably already did 80 per cent of the work, so you may as well close them!
Get a free Christmas strategy checklist for an easy guide on exactly what to do to build momentum in the run up to Christmas.