Need to generate some extra revenue before the end of the year?
Or want to spend your left over budget in a way that sets you up for a great 2017?
Influencer marketing might be the answer.
It’s fast and can be done without the need to draw any resources outside your marketing department.
And the fact you’re likely to get a better return on your investment than your other marketing channels is a bonus too.
A good review from the right social influencers for your brand can give a better return on investment than a television advert, an SEO campaign or even email marketing.
Picking influencers that speak directly to your target customers makes your campaign more efficient.
While a recommendation from the person they consider an expert on the topic carries weight because they already trust what the influencer is telling them.
Influencer marketing allows you to increase your revenue without help from your IT department.
You don’t need tech assistance or graphics as you would for retargeting, banner advertising or newsletters.
Instead, you can get a faster impact by being able to orchestrate the entire campaign on your own.
If you have budget to use up by the end of the year, consider putting it toward testing a new marketing channel – perhaps it will influence your marketing plan for 2017.
Testing influencer marketing will help you understand if the channel can work for you long term.
Again it’s fast and easier than other marketing channels because you don’t need any help from developers.
If you use a platform, they will make sense of all the analytics for you so you have an understandable report.
If you need Christmas, product release or test content turning to influencers can deliver what you need in a very short time frame.
Your influencers will come up with the creative ideas for you.
They are making content anyway, and your target customers will be watching it.
If content is what you need, get in touch with them and put your spin on it.
For brand awareness you need engagement.
To get your target customers to engage with your brand, research shows you need five to seven touch points in a week (think of television advertising).
This can be expensive and time-consuming to set up.
But not so with influencer marketing because you can find influencers with reach on different social media channels.
They will have similar audiences on these different outlets, so if you’re already satisfied they’re speaking to your target customers this will still be the case whether they are using YouTube or Snapchat for example.
But fast and without extra work you can grab the attention of your target customers multiple times. The effects will most likely be higher than commissioning or creating your own content and putting it out on your own.
An end of year influencer marketing campaign can help you meet your quarterly and yearly goals constructively perhaps even giving you the proof you need to use it in your marketing mix for 2017.