The Christmas countdown has begun!
With just over six weeks left to tap into the festive sales boost, now is the time to get your customers’ favourite influencers recommending your product, app or brand this Christmas season.
More than 75% of online customers are expected to watch influencer videos before buying this Christmas.
So what’s the quickest way to make sure your product is in their hands before it’s too late?
At the six-week mark you’re cutting it a bit fine to try going through an agency to sort out your influencer marketing in time.
Typically agencies take eight weeks from pitching you their creative idea to video publication.
So you might want to consider working with an influencer marketing platform, which can deliver the same goods in a much shorter timeframe.
In fact working with a platform, if you start your campaign this week, there is still time to get a video before the Black Friday sales on Friday, November 25.
But at this point, with both a Black Friday and Christmas campaign, it’s worth getting in as quick as possible to make sure you can book the best influencers for your campaign – they’ll be in demand!
If you need to ship a product to your customer before Christmas inevitably this will cut into your deadline.
You need the video live at least a week before while your customers are buying their last gifts, which if you decide to work with a platform you might want to consider drawing your deadlines as in the graphic above.
If you are marketing an app or a product that does not require shipping then you have an extra week to play with.
But to ensure your sponsored content is published before Christmas ideally you should start your campaigns weather the last week of November or the first week of December.
The earlier you start your campaign, the more you keep the negotiating power with content creators and the more likely it is you will have a good selection of creators to choose from.
Most platforms are self-service and allow you access to their pool of influencers, good ones also show you content creator’s analytics including the number of followers, average views and engagement rate.
Using such a platform enables you to easily contact and negotiate with the creators directly as well as accurately forecast your cost per view, cost per order or cost per install.
If your budget is under 5,000 euros this is likely to be the best option to ensure you get it done in time for the Christmas deadline.
If your budget is 5,000 euros or more then some platforms such as Sponsokit offer a full service option.
At Sponsokit this includes helping you plan your campaign, managing the creators to ensure they meet your deadline and guaranteeing the cost per view, cost per order or cost per install from the outset.
If you want to hire influencers for Christmas and are interested in working with Sponsokit, don’t hesitate to look at our offerings here.