Ok, we’re in the last week of November if you’ve still not got your Christmas marketing sewn up – what are you doing?!
The good news is you still have a few days left to hire influencers for your Christmas marketing.
Generate the last bit of revenue you need to meet your yearly/quarterly goals.
Or spend the remainder of your budget testing a new marketing channel for 2017.
The best present for your brand this Christmas is presence.
Put your product in the hands of social media influencers and get the most out of the festive season – increase your sales and raise your brand’s profile.
Influencer marketing is efficient, you are appearing directly in front of your target customers via a personality they trust to give a genuine opinion about your product.
By analysing the data of your influencers’ social media platforms, the likely return on investment from sponsoring their content can be accurately calculated from the outset.
An influencer marketing campaign is one of the fastest end-to-end processes in marketing.
You don’t need your tech guys making graphics or figuring out how to track the success of your campaign as you would for retargeting, banner advertising and newsletters.
Use an influencer platform, they are still able to process your campaign, sign up influencers and get them to publish your content before your target customers are buying their last Christmas gifts.
Platforms such as Sponsokit will also provide you with all the analytics to measure your return on investment.
See how Sponsokit can help you with your Christmas influencer marketing here. It’s not too late.
In addition to tapping into the seasonal sales boost, it’s important to be in front of your target customers at this time of year.
If you want to raise the profile of your brand, Christmas cannot be missed. Your target customers are on the look out for good products and open to discovering and trying new brands.
While influencer marketing conversion rates can as much as 50 per cent higher than other marketing channels, those that are not converted in the first sponsored content have been started on their customer journey.
You can pick them up with subsequent marketing campaigns in 2017.
A Christmas influencer marketing campaign is the perfect opportunity to test the channel and see if it can work for your brand.
You don’t need a big budget to give it a try.
Get the analytics quickly to measure your return on investment, if it makes sense you could have the proof you need to add it to your marketing mix in 2017.