It’s that time of year again.
As evidenced by the relentless sharing on Facebook, most of the big Christmas brand names released their festive adverts last week – some reportedly costing close to £10 million to make.
When competing against these retail giants, brands without a £10 million Christmas budget can be left wondering how to get their products noticed.
Well, doing the same thing on a smaller, more targeted scale is one solution.
Using influencers on YouTube gets your product talked about directly in front of your target customers.
More and more brands are turning to branded native content to spread their Christmas messages and generate some holiday cheer about their products.
It’s still not too late to hire influencers and get your campaign live in time for the festive sales boom.
But what types of content work best for brands this time of year?
We’ve compiled five themes that have proved popular to give you a steer in the right direction.
Heart warming videos about the common Christmas theme of family and friends, or feature the influencer doing a good deed certainly have the potential to go viral.
Everyone enjoys a good laugh at Christmas.
Content featuring a funny sketch or pranks go down a treat.
If they’re good, they tend to generate a lot of engagement – which should be great for your conversion rates.
Christmas crafts, do it yourself cards and decorations and Christmas recipes are hugely popular right now.
Parents are looking for ideas for keeping their children busy during the holidays, while the trend of making festivities more personal is at an all time high.
Try and help your customers out a bit, it might pay off in dividends.
Entertainment is a Christmas staple.
Being featured in a things-to-do or game video might be just what your brand needs to get the word out about your product.
The more unique and creative, the better.
Christmas is a time when appearances matter.
People want their homes and dinner tables to look nice for their friends and family visiting.
They’re looking for dressing tips and make-up recommendations to try for the big occasion.
It’s a very easy theme for beauty and lifestyle brands to tap into.
Christmas is a time for giving, if your target customers see you embracing the spirit of Christmas you’ll have a much easier time winning them over.