Think Easter and you’re probably thinking family, food and celebration.
And certainly this is what influencers and marketers have picked up on this year.
Video content includes making your own Easter eggs, hacks for organising hunts, DIY party decor and, of course, chocolate egg taste tests.
Brands sponsoring this content have stuck more or less to these themes, and have used influencers either to show their products in this way.
Here’s three examples of sponsored Easter themed content from last week.
In this video, Mumsnet vloggers collaborated with Cadbury to bring their target customers ‘hacks’ for creating children’s Easter egg hunts.
In this video, the influencer is sponsored by Sabra Hummus and shows off the product by incorporating it in an Easter side dish recipe.
The brand may well have secured a long term or recurring deal with this influencer, as she promised a month worth of hummus inspired recipes.
Recurring deals are a great way to build brand resonance and trust with the influencers’ audience, aka your target customers.
Here Paper Mart sponsored a micro-influencer to demonstrate how to use some of their products for Easter party bags.
Paper Mart could easily scale their influencer marketing efforts by sponsoring increasingly more micro-influencers or hiring a medium sized YouTube influencer.