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The Insider by Sponsokit
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    Which social media platforms do your target customers use?
    Beth Cherryman 23/08/2017

    Most people are active on at least one social media platform these days, and increasingly social media influencers are becoming an important part of t…

    23/08/2017 0 0
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    Micro, medi and macro influencers and which you should sponsor
    Beth Cherryman 18/08/2017

    There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …

    18/08/2017 0 0
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    How to calculate influencer fees
    Beth Cherryman 16/08/2017

    A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…

    16/08/2017 0 0
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    The importance of a fitting brand placement with influencers
    Beth Cherryman 11/08/2017

    Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…

    11/08/2017 0 0
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    YouTube latest trends analysis: Back to school
    Beth Cherryman 09/08/2017

    As the beginning of the academic year approaches so-called ‘back to school’ videos are firing up YouTube. Based on last year’s search interest, it’s l…

    09/08/2017 0 0
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    How to track your organic installs from influencer marketing
    Beth Cherryman 04/08/2017

    Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per insta…

    04/08/2017 0 0
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    YouTube latest trends analysis: Slime
    Beth Cherryman 02/08/2017

    Slime is the ridiculously popular trend that just won’t disappear. For the past three months, since search interest peaked, it’s been the go to video …

    02/08/2017 0 0
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    The need for transparency in influencer marketing
    Beth Cherryman 01/08/2017

    Influencer marketing centres around the audience, it’s about influencers building and maintaining a personable relationship with their audience and br…

    01/08/2017 0 0
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    Avoid influencers selling your brand or product
    Beth Cherryman 26/07/2017

    It’s one of the easiest traps to fall into with influencer marketing, being so strict with the brief you turn your sponsored content into an ad. It do…

    26/07/2017 0 0
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    Why influencer marketing and app promotion are the perfect fit
    Beth Cherryman 21/07/2017

    Apps are almost the perfect product for YouTube influencers, there’s no waiting around for a physical product, there’s a number of popular content for…

    21/07/2017 0 0

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