Most people are active on at least one social media platform these days, and increasingly social media influencers are becoming an important part of t…
Micro, medi and macro influencers and which you should sponsor
There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
The importance of a fitting brand placement with influencers
Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…
YouTube latest trends analysis: Back to school
As the beginning of the academic year approaches so-called ‘back to school’ videos are firing up YouTube. Based on last year’s search interest, it’s l…
How to track your organic installs from influencer marketing
Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per insta…
YouTube latest trends analysis: Slime
Slime is the ridiculously popular trend that just won’t disappear. For the past three months, since search interest peaked, it’s been the go to video …
The need for transparency in influencer marketing
Influencer marketing centres around the audience, it’s about influencers building and maintaining a personable relationship with their audience and br…
Avoid influencers selling your brand or product
It’s one of the easiest traps to fall into with influencer marketing, being so strict with the brief you turn your sponsored content into an ad. It do…
Why influencer marketing and app promotion are the perfect fit
Apps are almost the perfect product for YouTube influencers, there’s no waiting around for a physical product, there’s a number of popular content for…