Midnight might have been the witching hour when we were growing up, but the latest trend to take YouTube by storm has YouTubers staying up to 3am to c…
YouTube’s latest trends analysis: Floor is lava!
The latest craze to sweep through YouTube is the Floor Is Lava game. Videos featuring the challenge have been raking up millions of views since the tr…
Where can your influencer marketing budget come from?
Influencer marketing can achieve multiple end goals if done effectively. We’ve already talked in detail about seven knock on effects of influencer mar…
Use influencers to tell your brand story
Branding and constructing a brand story is becoming increasingly important when marketing to younger millennials and generation z. Influencers are nat…
Avoid one of the biggest challenges in influencer marketing by splitting your product mention
One of the biggest challenges in influencer marketing is your target customers skipping over the mention of your product or app. If your mention is co…
6 content formats for influencer marketing apps
Need inspiration for the kind of content you can sponsor on YouTube? Here’s six content formats that work well for influencer marketing. 1. Placement …
Consistency is key in influencer marketing, pick your influencers accordingly
Many social media creators are a bit lacklustre in their content scheduling, posting as and when they create their content and not to any fixed routin…
Disappointing results? Here’s what to do to get your influencer marketing back on track
If your influencer marketing is not getting the views, engagement or conversions you need to meet your key performance indicators, what can you do to …
Does your YouTube influencer have fake subscribers or engagements?
In a world where it’s possible to inflate subscriber counts, views and engagements either with bots or by buying them, how can you tell if your influe…
What is influence?
How do you know if your influencer is just popular with no real clout with their audience? How do you quantify influence anyway? The key ingredient fo…