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ROI

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    paul-bence-395888
    How to measure the success of your influencer marketing campaign
    Beth Cherryman 06/10/2017

    How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. W…

    06/10/2017 0 0
    igor-miske-177262
    4 reasons your customers aren’t responding to your sponsored influencer content
    Beth Cherryman 04/10/2017

    You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…

    04/10/2017 0 0
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    How to achieve longer term success with your influencer marketing campaign
    Beth Cherryman 25/08/2017

    How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…

    25/08/2017 0 0
    macro influencer
    Micro, medi and macro influencers and which you should sponsor
    Beth Cherryman 18/08/2017

    There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …

    18/08/2017 0 0
    oliver-thomas-klein-144899
    How to calculate influencer fees
    Beth Cherryman 16/08/2017

    A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…

    16/08/2017 0 0
    pexels-photo-196644
    The importance of a fitting brand placement with influencers
    Beth Cherryman 11/08/2017

    Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…

    11/08/2017 0 0
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    How to track your organic installs from influencer marketing
    Beth Cherryman 04/08/2017

    Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per insta…

    04/08/2017 0 0
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    Disappointing results? Here’s what to do to get your influencer marketing back on track
    Beth Cherryman 21/06/2017

    If your influencer marketing is not getting the views, engagement or conversions you need to meet your key performance indicators, what can you do to …

    21/06/2017 0 0
    oliver-thomas-klein-207908
    Does your YouTube influencer have fake subscribers or engagements?
    Beth Cherryman 16/06/2017

    In a world where it’s possible to inflate subscriber counts, views and engagements either with bots or by buying them, how can you tell if your influe…

    16/06/2017 0 0
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    You’re not just getting viewers with influencer marketing, you’re getting touch points
    Beth Cherryman 02/06/2017

    A common concern about influencer marketing is that there is mostly no way to tell if the same viewer is watching more than one of your sponsored vide…

    02/06/2017 0 0

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