How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. W…
4 reasons your customers aren’t responding to your sponsored influencer content
You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…
Micro, medi and macro influencers and which you should sponsor
There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
The importance of a fitting brand placement with influencers
Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…
How to track your organic installs from influencer marketing
Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per insta…
Disappointing results? Here’s what to do to get your influencer marketing back on track
If your influencer marketing is not getting the views, engagement or conversions you need to meet your key performance indicators, what can you do to …
Does your YouTube influencer have fake subscribers or engagements?
In a world where it’s possible to inflate subscriber counts, views and engagements either with bots or by buying them, how can you tell if your influe…
You’re not just getting viewers with influencer marketing, you’re getting touch points
A common concern about influencer marketing is that there is mostly no way to tell if the same viewer is watching more than one of your sponsored vide…