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    stefan-stefancik-257625
    Continuous use of influencers to promote your product or app
    Beth Cherryman 11/10/2017

    The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…

    11/10/2017 0 0
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    How to achieve longer term success with your influencer marketing campaign
    Beth Cherryman 25/08/2017

    How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…

    25/08/2017 0 0
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    You’re not just getting viewers with influencer marketing, you’re getting touch points
    Beth Cherryman 02/06/2017

    A common concern about influencer marketing is that there is mostly no way to tell if the same viewer is watching more than one of your sponsored vide…

    02/06/2017 0 0
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    Influencer Marketing as a long-term solution and alternative to display ads
    Beth Cherryman 26/04/2017

    Given the immediate effect of influencer marketing on installs or sales, it can be tempting to see the channel as a short-term solution to get quick r…

    26/04/2017 0 0
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    Why managing influencer relations in-house wastes time and money
    Beth Cherryman 08/03/2017

    Influencer relations is one of the hardest parts of influencer marketing, but crucial if you want to get your sponsored content on time and on budget.…

    08/03/2017 0 0
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    Your branded social media channels are not enough
    Beth Cherryman 17/02/2017

    For brand awareness, announcements and to keep your customers up to date with your newest products – having your own social media activity is a must. …

    17/02/2017 0 0
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    5 step 2017 influencer strategy for app marketing
    Beth Cherryman 11/01/2017

    Get the jump on your competition this year and plan your yearly influencer marketing strategy. Planning ahead is not only going to make your life easi…

    11/01/2017 0 0
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    The benefits of long-term influencer sponsorships
    Beth Cherryman 04/01/2017

    Do you want a constant stream of good quality content direct to your target customers? To save time and money by cutting out influencer research and s…

    04/01/2017 0 0
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    Use influencers to keep a constant brand presence and steady sales
    Beth Cherryman 16/12/2016

    Brands testing influencer marketing often fall down because they forget a basic marketing principle – multiple touch points. It's not enough for the m…

    16/12/2016 0 0
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    Keep your sales momentum going into the New Year
    Beth Cherryman 14/12/2016

    To really succeed influencer marketing, you’ve got to play the long game. It’s a view that’s becoming increasingly acknowledged by the brands using in…

    14/12/2016 0 0
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