The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…
You’re not just getting viewers with influencer marketing, you’re getting touch points
A common concern about influencer marketing is that there is mostly no way to tell if the same viewer is watching more than one of your sponsored vide…
Influencer Marketing as a long-term solution and alternative to display ads
Given the immediate effect of influencer marketing on installs or sales, it can be tempting to see the channel as a short-term solution to get quick r…
Why managing influencer relations in-house wastes time and money
Influencer relations is one of the hardest parts of influencer marketing, but crucial if you want to get your sponsored content on time and on budget.…
Your branded social media channels are not enough
For brand awareness, announcements and to keep your customers up to date with your newest products – having your own social media activity is a must. …
5 step 2017 influencer strategy for app marketing
Get the jump on your competition this year and plan your yearly influencer marketing strategy. Planning ahead is not only going to make your life easi…
The benefits of long-term influencer sponsorships
Do you want a constant stream of good quality content direct to your target customers? To save time and money by cutting out influencer research and s…
Use influencers to keep a constant brand presence and steady sales
Brands testing influencer marketing often fall down because they forget a basic marketing principle – multiple touch points. It's not enough for the m…
Keep your sales momentum going into the New Year
To really succeed influencer marketing, you’ve got to play the long game. It’s a view that’s becoming increasingly acknowledged by the brands using in…