The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…
4 reasons your customers aren’t responding to your sponsored influencer content
You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…
Influencer marketing is a waiting game, here’s how to win
Many marketers sponsor influencer content expecting an overnight boom in their sales or app downloads. While a boost is usually apparent after influen…
Should you sponsor one bigger influencer or several smaller ones?
Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…
Which social media platforms do your target customers use?
Most people are active on at least one social media platform these days, and increasingly social media influencers are becoming an important part of t…
Micro, medi and macro influencers and which you should sponsor
There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
The importance of a fitting brand placement with influencers
Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…
Why influencer marketing and app promotion are the perfect fit
Apps are almost the perfect product for YouTube influencers, there’s no waiting around for a physical product, there’s a number of popular content for…