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Strategy

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    Continuous use of influencers to promote your product or app
    Beth Cherryman 11/10/2017

    The way to make influencer marketing deliver an increasingly positive return on investment is to break away from the idea of campaigns and move into t…

    11/10/2017 0 0
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    4 reasons your customers aren’t responding to your sponsored influencer content
    Beth Cherryman 04/10/2017

    You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a me…

    04/10/2017 0 0
    desk
    Influencer marketing is a waiting game, here’s how to win
    Beth Cherryman 15/09/2017

    Many marketers sponsor influencer content expecting an overnight boom in their sales or app downloads. While a boost is usually apparent after influen…

    15/09/2017 0 0
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    Should you sponsor one bigger influencer or several smaller ones?
    Beth Cherryman 13/09/2017

    Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…

    13/09/2017 0 0
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    How to achieve longer term success with your influencer marketing campaign
    Beth Cherryman 25/08/2017

    How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…

    25/08/2017 0 0
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    Which social media platforms do your target customers use?
    Beth Cherryman 23/08/2017

    Most people are active on at least one social media platform these days, and increasingly social media influencers are becoming an important part of t…

    23/08/2017 0 0
    macro influencer
    Micro, medi and macro influencers and which you should sponsor
    Beth Cherryman 18/08/2017

    There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …

    18/08/2017 0 0
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    How to calculate influencer fees
    Beth Cherryman 16/08/2017

    A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…

    16/08/2017 0 0
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    The importance of a fitting brand placement with influencers
    Beth Cherryman 11/08/2017

    Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…

    11/08/2017 0 0
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    Why influencer marketing and app promotion are the perfect fit
    Beth Cherryman 21/07/2017

    Apps are almost the perfect product for YouTube influencers, there’s no waiting around for a physical product, there’s a number of popular content for…

    21/07/2017 0 0

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