Health and fitness is a growing niche on YouTube and other social media platforms, and one that lends itself especially well to influencer marketing.
From daily work out tips, to run downs of the best health and fitness apps, dieting and how to stay in shape with a busy lifestyle – there are popular influencers covering all these topics.
Here’s how a few health and fitness brands are using influencers.
This video for 8fit integrates a demonstration of the app in a ‘what I eat in a day’ video.
She shows the apps features and explains the concept followed by cooking one of the recipes.
The video, which was published at the beginning of April, already has more than 100,000 views.
In this video, Explore Gadgets showed the features and explained the app’s unique selling points.
They dedicated an entire video to the app, featuring app footage taking the audience through it’s best aspects.
The call to action was a free day allowance of the app’s premium features to entice the audience to subscribe.
This influencer integrates the Life Sum features and footage of her using the app in a ‘how to stay motivated’ healthy lifestyle post.
She makes one of the app’s recipes and tells her audience why she prefers this fitness app over other’s she’s used.
In another campaign, this influencer suggests LifeSum will help the user keep New Year’s resolutions and maintain a healthy balanced lifestyle.
She talks the audience through her favourite features and how much she likes the app’s user interface.
Health, fitness and lifestyle represent a huge portion of influencer content.
The variety of themes and formats presents an opportunity for app brands in this niche to build high return on investment influencer marketing channels, particularly by sponsoring engaging video content.