Test convinces gaming app Panda Games to divert budget to influencer marketing
Gaming app brand Panda Games is diverting budget from display adverts to influencer marketing. The brand tested the channel recently, commissioning a …
3 part influencer brief to ensure you get the sponsored content you expect
Briefing influencers in a critical point in any influencer marketing campaign. Fail to communicate exactly what you are looking for in the collaborati…
Influencer marketing is a waiting game, here’s how to win
Many marketers sponsor influencer content expecting an overnight boom in their sales or app downloads. While a boost is usually apparent after influen…
Should you sponsor one bigger influencer or several smaller ones?
Before any influencer marketing campaign it is crucially important to define your goals and outline what you want to achieve with the content. This wi…
How to achieve longer term success with your influencer marketing campaign
How to you ensure your sponsored content isn’t a flash in the pan but will get sustained views over time? This is one of the key mistakes made when br…
Which social media platforms do your target customers use?
Most people are active on at least one social media platform these days, and increasingly social media influencers are becoming an important part of t…
Micro, medi and macro influencers and which you should sponsor
There are really two schools of thought with influencers marketing, casting a wide net with micro influencers or the go big or go home approach. Both …
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
