Test convinces gaming app Panda Games to divert budget to influencer marketing
Gaming app brand Panda Games is diverting budget from display adverts to influencer marketing. The brand tested the channel recently, commissioning a …
How to calculate influencer fees
A recent survey reported in Campaign revealed some 86 per cent of marketers were not entirely sure how influencer fees are calculated. Being in the da…
The importance of a fitting brand placement with influencers
Your target customers are not stupid. They know their favourite YouTube influencers accept paid sponsorship deals – it’s ok by and large, everyone’s g…
YouTube latest trends analysis: Back to school
As the beginning of the academic year approaches so-called ‘back to school’ videos are firing up YouTube. Based on last year’s search interest, it’s l…
How to track your organic installs from influencer marketing
Measuring the return on investment of an influencer app marketing campaign can be defined in a number of ways, cost per view, installs, cost per insta…
YouTube latest trends analysis: Slime
Slime is the ridiculously popular trend that just won’t disappear. For the past three months, since search interest peaked, it’s been the go to video …
The need for transparency in influencer marketing
Influencer marketing centres around the audience, it’s about influencers building and maintaining a personable relationship with their audience and br…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
How a fashion app collaborated with social influencers at a €0.60 cost per install
A fashion inspiration app was promoted using social creators at a cost per install of 58 cent. The brand, which first sponsored three creators through…
