How you quantify the success of your influencer marketing campaign will depend on the key performance indicator goals you established at the outset. Were you trying to generate reach into your target …
4 reasons your customers aren’t responding to your sponsored influencer content
You might have gone through all the mechanics of an influencer campaign. Selected influencers who speak to your target customers, ensured you got a mention of your product soon enough that most of the…
How to deliver a call to action that accomplishes your goals
An important step in your influencer marketing campaign is the call to action. Where it is placed in the content and what it directs the audience to do are questions you need to answer well in advance…
Where can your influencer marketing budget come from?
Influencer marketing can achieve multiple end goals if done effectively. We’ve already talked in detail about seven knock on effects of influencer marketing an app including reviews, getting seen by o…
Does your YouTube influencer have fake subscribers or engagements?
In a world where it’s possible to inflate subscriber counts, views and engagements either with bots or by buying them, how can you tell if your influencers have genuine reach? While it can be hard to …
Not every install is equal
Why influencers can offer better quality installs than other marketing channels and how to compensate influencers other than cost per install. What is a quality install? An install will not help growt…
5 essential questions marketers forget to ask YouTube influencers
If everything goes to plan, influencers can deliver a better return on investment than any other marketing channel. But for the best results, you need to work with them – and trust them. After all the…
The benefits of long-term influencer sponsorships
Do you want a constant stream of good quality content direct to your target customers? To save time and money by cutting out influencer research and sponsorship negotiations? Well hiring influencers f…
How to launch an app with influencers
Launching an app is no easy task. To plan a launch that gives you a good chance of being ranked in the app store has eluded many. But an influencer marketing strategy has proved effective and is gaini…
Test convinces gaming app Panda Games to divert budget to influencer marketing
Gaming app brand Panda Games is diverting budget from display adverts to influencer marketing. The brand tested the channel recently, commissioning a YouTube video through Sponsokit for a few thousand…